Look, paid ads won't solve all your problems. It's garbage in, garbage out. Meaning, if you have a crappy product or service, running ads won't make it awesome or desirable.
If you have a really amazing product or service and you want to get in front of the right people with the right message so you can start racking up sales or clients then you gotta get into paid ads.
I don't care what's going on with Zuckerberg, Congress and all that jazz. Paid ads like Facebook still have the best available information to help you reach your ideal customer.
Seriously though, anybody can input an ad.
What most can't do is do it the right way and actually use marketing skills to get them to work.
So if you want to find out how to not waste money on ineffective ads then keep reading!